I will create a profitable google adwords campaigns
About:
- 4+ years of paid search experience
- Online marketing and pay-per-click
- Keyword research and analysis
- Campaign implementation and planning
- Reporting of key benchmarks and performance
- Create and manage end-to-end PPC campaigns and seek new areas of opportunity through keyword analysis, campaign strategy, ads writing, bid management, CPA optimization and landing page testing
- Work with cross-functional teams to plan, implement and improve account performance aligned with client goals and initiatives
- Proactively manage relationships with search engines (Google AdWords, Facebook Ads, Bing/MSN, LinkedIn)
- Provide benchmark and tracking reports on positions, traffic, conversions and other metrics
- Analyze traffic trends and improve paid search performance with new customer acquisition at acceptable ROI as the ultimate benchmark for success
- Drive innovation and implement testing strategies to continually uncover optimization levers, enhance learning, and improve performance
- Remain up-to-date on industry news, particularly within the paid search channel
- Bachelor’s degree in Marketing or Business or related field and a minimum of five years of directly related SEM experience
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