Tuesday, December 31, 2019

Google Adwords Campaign Setup And Managment











About:

Here is the my approach to start and optimize your adwords campaign:
Keywords Research


In this I will try to find our more relevant and low CPC based keywords. I will also analysis competitors to know that what types of keywords they are targeting.


Optimization of Landing Pages:


I will deeply analyze all of the landing pages. After analyzing them, I will recommend some useful suggestions for optimization. I will create Title and Meta Tags using finalize targeted keywords for the campaign for them and will optimize the content of all the web pages if required. 


Campaigns, Ad Groups and Ads:

After designing structure of campaigns and their ad groups, I will create Campaigns, their respective ad groups and respective ads copies accordingly. 



Setup Conversion Code:


I will setup conversion code on the web pages according to the landing pages. 


Setup Google Analytics:


I will setup Google Analytics for all the campaign to track all the records. I will also setup funnels if required.


A/B Splits Ads Testing:



I would also like to do A/B splits ads testing for the campaigns. After few weeks I will run A/B splits ads testing and track which landing pages is generating more conversions to each others. 

Reviews


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